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DIAMOND BUYING GUIDE

November 13th, 2024

A close-up of a glistening diamond casting light reflections on a pale background.

Guide to Buying Diamonds

Navigating the world of diamonds can feel overwhelming, but our Brockhaus Jewelry team is dedicated to making this experience both enjoyable and informative for every customer. Understanding the unique qualities that distinguish one diamond from another is essential for finding the perfect stone to cherish forever. Our knowledgeable professionals are here to guide you through the Four Cs of Diamonds — cut, clarity, color, and carat weight— to help you appreciate the craftsmanship and beauty behind each gem. Whether you seek a classic solitaire ring or a dazzling pair of earrings, we invite you to explore our exquisite selection of diamonds to discover the gemstone that captures your heart.

A close-up of the facets of a glistening diamond.

Make a Budget for the Diamond

Establishing a concrete budget before purchasing diamonds or diamond jewelry is a crucial step in ensuring a positive and satisfying experience. A well-defined budget allows you to focus your search on options that align with your financial capabilities and prevents the temptation to overspend. Diamonds can vary significantly in price due to factors such as cut, clarity, color, and carat weight, so understanding your budget helps you prioritize which aspects are most important to you. 

By setting a budget, you can more effectively narrow down your choices, making the shopping process more manageable and enjoyable. It also fosters a more informed decision-making process, as you’ll be better equipped to compare various options without the pressure of exceeding your financial limits. Additionally, a clear budget provides a framework within which you can explore different styles and settings without feeling overwhelmed by the myriad of possibilities. 

Moreover, being budget-conscious does not mean compromising on quality or beauty. With a specific price range in mind, you can still find breathtaking pieces that fit your aesthetic and personal style. 

Ultimately, creating a budget empowers you to make thoughtful choices that will be a great investment in diamond jewelry that is both meaningful and sustainable. By carefully considering your finances beforehand, you can enjoy the process of selecting a piece that symbolizes love, commitment, or personal expression without the stress of financial strain.

A close-up of a stunning round cut diamond displayed atop diamond shavings.

Know What Diamond to Buy

Understanding the 4 Cs of diamonds— cut, clarity, color, and carat weight— is essential for making informed decisions and knowing precisely what diamonds you are buying. Each of these attributes uniquely contributes to a diamond’s value, appearance, and overall quality, providing a comprehensive method to assess its true worth. Knowing the 4 Cs enables you to weigh each factor according to your preferences and priorities, ensuring that your choice always aligns with your aesthetic desires and budget. 

Cut is arguably the most influential factor in determining a diamond’s sparkle, as it affects how well the stone interacts with light. An expertly cut diamond will dazzle and reflect light with exceptional brilliance, while a poorly cut stone may appear dull, regardless of its other qualities. 

Clarity refers to the presence of internal inclusions or surface blemishes, which can impact the stone’s innate beauty and durability. While flawless diamonds are rare and valuable, understanding clarity allows you to find stones with slight, often invisible inclusions, which offer great value without compromising on appearance. Color measures the absence of color within a diamond with truly colorless gemstones being incredibly rare and highly prized. However, near-colorless diamonds can also appear stunning, especially when thoughtfully selected to balance appearance and cost. 

Often the most talked-about characteristic, carat weight affects the size of the diamond, but it’s not the only indicator of its value. Two diamonds of the same carat weight can vary greatly in price depending on their cut, clarity, and color.

A close-up of six round cut diamonds displayed side-by-side on a dark backdrop.

Explore Beautiful Natural Diamonds

Natural diamonds offer timeless beauty and unmatched durability, making them a cherished choice for those seeking a classic and lasting symbol of love, commitment, or personal achievement. Formed over millions of years under extreme conditions deep within the earth, every natural diamond is unique, their distinct characteristics telling their own story. Beyond their visual allure, natural diamonds are incredibly hard and resilient to daily wear while maintaining their sparkle. These qualities make diamonds and diamond jewelry ideal for engagement rings, anniversary gifts, or heirloom pieces that can be passed down through generations. 

At Brockhaus Jewelry, we take pride in offering a spectacular selection of loose natural diamonds, each carefully evaluated for its exceptional quality and beauty. By providing a range of diamond shapes, carat weights, and color grades, we are sure that you will always find a diamond that perfectly matches the vision you have of the ring or jewelry you wish to buy. Our loose diamonds are available in popular cuts such as round, princess, and emerald, as well as unique shapes for those seeking something distinctive. Choosing a loose diamond offers the flexibility to create a more customized piece, allowing you to select the perfect setting and design for your personal taste and lifestyle.

A close-up of a stunning diamond held in jeweler’s tweezers, reflecting the colorful background in its facets.

Popular Diamond Jewelry Types

We offer an exquisite range of diamond jewelry designed to celebrate life’s most cherished moments and milestones at Brockhaus Jewelry. Our selection of engagement rings showcases dazzling diamonds in a variety of beautiful styles that are carefully crafted to symbolize enduring love. From classic solitaires to intricate halo rings and three stone designs, every ring in our collection is chosen to reflect both elegance and personal expression to your love story. These engagement rings are available in a range of diamond cuts and ring settings for your unique love story to be embodied by a beautiful piece of jewelry. 

In addition to engagement rings, we feature a stunning array of diamond necklaces— perfect for adding a touch of luxury to any occasion. Our selection includes everything from elegant diamond solitaire pendants to intricate diamond designs for every style and preference. Whether you’re marking an anniversary, birthday, or special milestone, diamond necklaces make memorable gifts and are ideal for both everyday wear or formal events. 

For those who love the brilliance of diamonds framing the face, our selection of diamond earrings offers a spectacular array of choices. From classic diamond studs that capture sophistication in their simplicity to glamorous drop earrings that add flair with their movement, each pair is crafted to highlight their diamonds’ innate beauty. Choose subtle sparkles or a bold statement style, our earring collection provides options for every look.

A close-up of a cushion cut diamond held between the prongs of jeweler’s tweezers.

Buy the Best Diamonds at Brockhaus Jewelry

Discover a spectacular selection of diamonds and diamond jewelry at Brockhaus Jewelry, where our commitment to quality shines through in every piece. Located in Norman, Oklahoma, our showroom displays a stunning array of designs, from timeless classics to contemporary masterpieces. We also offer expert custom design services to create a one-of-a-kind treasure that perfectly reflects your unique style. Our expert team in Oklahoma’s premier jewelry store can perform jewelry repairs to help keep your beloved pieces in excellent condition for a lifetime. Our knowledgeable Brockhaus staff is eager to assist you in finding the best diamond and jewelry for you, or to answer any questions you may have about your experience. We invite you to visit our Norman jewelry store to explore the exceptional options available within our showroom.